Impact and Design Culture
By definition, culture is the manifestation of collective human intellectual achievement. In the design world, culture is not your color pallet or your preferred typeface.
Design culture is the result of how you act on your values and beliefs. In this talk, I will discuss the phases of building design culture in startups and tech companies using examples from companies like Square, Facebook, Airbnb, IDEO, and Twitter.
I will discuss the responsibility of designers and the beliefs and behaviors that drive impact through design. By the end of the talk, you will have a sense for how get started with identifying and cultivating design culture in your own company or team.
Michelle Morrison's career has been focused on creative strategy and operations. She currently works as a Design Program Manager at Facebook. Previously she held post at Square and IDEO.org. She also runs Designers + Geeks, San Francisco's largest design community and lecture series. She is all cream, no sugar.
Michelle on the web