3 Days. 16 talks. 3 Workshops. And a Party.
Day 3 — Full-day workshops
Coffee + Registration
Crafting the Discovery Phase: Starting Design Projects Right
Designers have long struggled with balancing the needs of design with the needs of business. Delivering fast is at odds with what we know about innovation: happy accidents, long periods of percolation, and highly collaborative environments. As expectations for fast delivery become commonplace, one thing remains clear: you can't design in a vacuum. Great user experience rests on a clear direction to solve a well-articulated problem informed by a collective knowledge. Building such a foundation depends on interdependent activities, known collectively as discovery.
In this workshop, participants will learn a new framework for this aspect of design. Discovery entails four main activities: gathering information, processing information, exploring ideas, and focusing into a plan. Everything in the discovery process boils down to these four. Using this framework to understand discovery, workshop participants can put their efforts into the best approach for their situation.
GOALS Though we will dig into theory, exploring the “why” of discovery, the workshop keeps Monday in mind. That is, it will influence participants’ work when they get to the office on Monday. This workshop gives participants:
Sketching With Confidence, Clarity And Imagination
Being able to sketch is like speaking an additional language that enables you to structure and express your thoughts and ideas more clearly, quickly and in a engaging way. For anyone working in UX, design, marketing and product development in general, sketching is a valuable technique to feel comfortable with.
Thinking through complex problems on your own, spontaneously pitching an idea at the whiteboard, bringing a user scenario to life in a storyboard or creating sketchnotes during a research interview: the ability to sketch is as versatile and useful as the ability to write. And like writing, it’s daunting to learn at first, but with a bit of instruction and a lot of practice it can become second nature.
This hands-on workshop will provide you with the necessary skills, practice and confidence to sketch your ideas and communicate more visually and engagingly. You will sharpen the technical skills of our hands, eyes and mind and learn to use the underlying principles of visual perception to express your ideas with clarity and structure.
We will start by warming up and sharpening our motor skills. We will work on our line quality and hand-eye-mind coordination. Then we will focus on ‘seeing’ the world around us and explore how to sketch objects, people and expressions. We practice how to develop our own visual vocabulary and how to generate visual metaphors for abstract concepts. We’ll explore how we can make our sketches sharper and clearer, both visually and conceptually.
We will dive into the topic of visual notetaking (also known as sketchnoting) and visual explanations and explore how you can start capturing presentations, meetings and your own thoughts in a more engaging way. We will explore how to work with structure, visual hierarchy, making mistakes and time pressure when working in real-time.
The workshop is hands-on and practical, consisting of a fun and healthy mix of analysing and understanding underlying principles, live sketching demos, individual exercises and and learning from each other in group critiques and discussions.
What you’ll learn:
Who is it for:
This workshop is ideal for Designers, Researchers, Product Managers, Marketeers, Developers or anyone who needs to capture and express concepts quickly and engagingly. The techniques taught in this workshop will provide you with a valuable communication tool to add to your arsenal.
Required equipment and knowledge
All skill levels are welcome and no previous sketching skills are necessary.