Even though I’m a self-confessed geek, I spend most of my time putting people ahead of technology. With a wealth of experience as a UX specialist, I keep user-centered research and design at the centre of all my work. Having worked agency-side and client-side, I’m adept at dealing with a wide range of digital design problems and opportunities.
The last five-years I’ve focused the strategic-side of things, marrying good taste in technology with addressing big business challenges. I help organisations to see the bigger picture and mitigate their "me too" tendencies, with meaningful, impactful and tangible product visions which they can actually execute.
I’m an advocate for increased diversity in the tech industry and mentor young people pursuing careers in digital.