Dan Brown

at EightShapes (USA)

Dan's Mugshot

About Dan

Dan leads projects to define the experience for complex digital products. He uses design and facilitation techniques to uncover and clarify problems and align teams around a product definition. Dan collaborates effectively with both executives and practitioners to define the overall product strategy and design the product experience. He co-founded EightShapes in 2006 to elevate the practice of user experience in the Washington, DC area and beyond.

Dan wrote three books for design teams dealing with making design teams more effective and jump-starting the design process. He designed a card game for designers to help them improve their conflict resolution skills. He recently launched a new deck of cards to inspire designers working on difficult information architecture problems.


We'll put up Dan's talk very soon. Follow @pixelup on Twitter to get speaker updates.


Starting Design Projects Right

Wednesday, 13 March — 09:00

Designers have long struggled with balancing the needs of design with the needs of business. Delivering fast is at odds with what we know about innovation: happy accidents, long periods of percolation, and highly collaborative environments. As expectations for fast delivery become commonplace, one thing remains clear: you can't design in a vacuum. Great user experience rests on a clear direction to solve a well-articulated problem informed by a collective knowledge. Building such a foundation depends on interdependent activities, known collectively as discovery.

In this workshop, participants will learn a new framework for this aspect of design. Discovery entails four main activities: gathering information, processing information, exploring ideas, and focusing into a plan. Everything in the discovery process boils down to these four. Using this framework to understand discovery, workshop participants can put their efforts into the best approach for their situation. GOALS Though we will dig into theory, exploring the “why” of discovery, the workshop keeps Monday in mind. That is, it will influence participants’ work when they get to the office on Monday. This workshop gives participants:

A language and framework for planning discovery projects Helps designers reconcile discovery–an important part of design–with modern delivery methodologies Provides guidance for deciding what to deliver as part of discovery Ideas for incorporating discovery into their projects regardless of whether they’ve just started or are well underway